Longhorns for Vaccines
Hook’em to a Healthy Campus: Protect. Inspire. Vaccinate!
Project Overview
A campus-wide sticker and poster initiative was developed to encourage students, faculty, and staff at the University of Texas at Austin to get vaccinated. The poster designs were inspired by the iconic WPA (Works Progress Administration) posters, with the objective of reimagining their style for a modern audience or context. As part of the classroom assignment, we selected an existing WPA poster and updated its design to align with contemporary messaging.
The sticker design complemented the vaccine posters, further emphasizing the importance of reducing the risk of illness, protecting vulnerable members of the community, and promoting the overall health and well-being of the campus.
To effectively reach the university audience, I aimed to highlight school spirit, use minimal wording, and evoke a sense of accomplishment and joy in participating in the vaccination effort.
Project Details
Skills Applied - Graphic Design, Illustration, and Design Research
Tools- Adobe Illustrator and Free-hand Sketching
Organization - M.A in Design focused on Health, The University of Texas at Austin
Team - Mariam Ahmed
Brainstorming
Original WPA Poster
I was influenced to use the red background to draw attention to the importance of vaccines. The alignments of the words and font choice brought structure, clarity, and character to the design.
Sticker Thumbnails
Poster Thumbnails
Implementation
Color Palette
Font Palette
Evaluation to Final Design
Keep the UT tower shape
Align the words along the building to maintain a minimal look
Keep the words inside the sticker to simplify the outline and overall cut of the sticker
Make the top of the UT tower more realistic
Readable font
